At COSMOPROF Asia Hong Kong 2024, Opal Cosmetics Group Limited (“Opal”) launched COSMOLAB, an interactive installation developed in collaboration with Cosmopack Asia
Located in Hall 6 at AsiaWorld-Expo, COSMOLAB introduced the “Skinification” of hair care, applying skincare concepts to offer personalised solutions for hair and scalp health. This unique approach captured the interest of professionals and enthusiasts, eager to explore the new possibilities in personalised hair care.
The ‘Skinification’ Revolution Meets AI Innovation
Opal took the lead at COSMOLAB, bringing the Skinification trend to life with our innovative approach, enhanced by the powerful Bloomtastic AI platform from HairCoSys. Visitors had the opportunity to upload photos of their hair and scalp, receiving a personalised Hair & Scalp MBTI report. This report offered valuable insights into their unique scalp profiles and guided them to Opal’s tailored product recommendations. COSMOLAB provided a fresh perspective on Skinification, blending data-driven personalisation with holistic care.
Opal gifted COSMOLAB visitors an exclusive Hair Pamper Gift Set, packed in eco-friendly materials.
Insight from Opal’s R&D Director on AI in Beauty
Esther Ip, R&D Director at Opal, shared how AI is transforming the beauty industry through innovation and personalisation. “COSMOLAB isn’t just about showcasing cutting-edge technology,” she explained. “It’s about revolutionising hair care with a data-driven approach that adapts to individual needs.”
With more and more AI tools available in the market, Opal expects a game changer in the hair care market. For instance, thorough analyses of individual hair and scalp profiles, the AI tools can facilitate the development of tailored beauty solutions that address specific issues, such as scalp hydration, hair strength, and overall health. AI can also timely process vast amounts of consumer data to identify trends and preferences, providing valuable insights that guide the development of innovative products designed to meet evolving demands.
This integration of AI into both product personalisation and market forecasting represents a significant shift in the beauty industry. Through COSMOLAB, Opal demonstrates how technology can redefine hair care, delivering solutions that are as unique as the individuals they serve.
Exploring the Future of AI in Cosmetics
AI is set to revolutionise the cosmetics industry, offering groundbreaking applications that extend beyond personalised recommendations. A notable innovation is the 3D virtual preview system, which Opal’s design team can use to craft product concepts tailored to customer requests. This technology enables designers to create and present realistic previews of the products in all angles, ensuring client satisfaction and alignment before moving to the next step.
Beyond design, Opal’s R&D team also harnesses the power of AI and machine learning to develop innovative product formulations. By analysing vast amounts of data from internal database and external market information, the AI tool can assist the R&D team to develop formulations and estimate some testing results. This approach not only speeds up the development process but also minimise the wastage of resources and efforts during the process with the help of AI.
To prepare for the increasing integration of AI, the cosmetics industry must focus on adopting data-driven innovations, investing in scalable technology, and encouraging collaboration between cosmetic professionals and AI experts. For Opal, such advancements align seamlessly with its mission to merge technology with beauty, continuously shaping science-backed, personalised beauty solutions.
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